NIKE AIR MAX SET BUILDS

  1. FLOATING ROOM

  2. CAFE LE TREFE

  3. SCIENCE ROOM

  4. BAG PIPER

    5. SKY DIVER

BTS Photos & walkthrough videos below

  1. FLOATING ROOM

WALK-THRU VIDEO

Everything in this room is suspended practically and our talent raised via a stunt harness. No edits were done to create the components of this image, its all in camera

2. CAFE LE TREFE

WALK-THRU VIDEO

We custom fabricated and meticulously placed every detail of this Cafe scene to transport you to the streets of Paris. To create the flooring we carefully hand painted wooden sheets to replicate Paris’s unique sidewalks and give the scene a hyperrealistic feel.

3. SCIENCE ROOM

WALK-THRU VIDEO

The concept of this image is that of a teenagers bedroom who is fascinated by the science of what makes an Nike Air Max shoe tick. She is dissecting the shoe with her tools while a real scorpion is crawling on the table and its tail is casting a shadow across the entire room. Everything from the room to the scorpion’s shadow is all fabricated and done practically in camera, no edits

4. BAGPIPER

WALK-THRU VIDEO

To create this scene we used all real grass, moss, and plants. The backdrop is a special translit-lit backdrop that is lit from behind. Once lit, it creates a hyperrealistic background for the image that almost looks like you can jump into the world. The photo was shot in a studio and no editing was done to the image, all practical.

5. SKYDIVER

For this image we constructed the interior of an airplane wall with 2 rows of seating for our camera to push through. On the other side of the plane we had our wonderful talent, an 78 year old grandma who was suspended in the air on a harness and behind her we had a special trans-light backdrop that when lit up created a realistic sky background. No edits, all in camera

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